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Retail Marketing Executive

Apply now Job no: 492444
Work type: Permanent
Location: Singapore – IBP
Categories: Retail, Sales & Marketing

SEA Field Sales & Marketing Company is responsible for the marketing, sales and service of consumer as well as broadcasting and professional products in Singapore. It also manages distribution and trading businesses from Singapore to various parts of Asia.

Responsibilities

  • Develop annual marketing plan for Sony retail store
  • Develop activities that increase customer traffic to store
  • Execute retail marketing activities through segmentation, target and positioning of new product/service offerings to increase customer traffic and create excitement in Sony Store
  • Manage A&P budget effectively
  • Analyze retail KPIs and understand retail situation to generate appropriate action plans
  • Manage new product/service launches that includes close collaboration with the Customer Communication Marketing department on direction for visual merchandising display
  • Manage external agencies
  • Explore business opportunities through collaboration with the aim to acquire new customers and increase customers' loyalty and traffic
  • Manage promotions with clear objectives and return of investment perspective
  • Ensure close communications and acquire mutual understandings with relevant stakeholders
  • Support in off-site activities such as road show, trade show and consumer seminar
  • Collect customers' feedback on new products and services
  • Other ad-hoc duties as and when required

Requirements

  • Min Degree in Marketing/Business Management or Business related field with relevant retail management experience
  • Possess project management, marketing execution and convincing presentation skills
  • Good knowledge of Microsoft office skill such as Excel & PowerPoint
  • Good analytical skills and business acumen in especially retail aspect.
  • Able to work independently or as a team
  • Good interpersonal and communication skills

 

Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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