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Product Marketing Executive (Digital Imaging)

Apply now Job no: 492558
Work type: Permanent
Location: Singapore – IBP
Categories: Sales & Marketing

Primary Role

  • You shall be part of our Regional Market Development Centre, taking care of developing region such as Bangladesh; Sri Lanka; Cambodia and Myanmar for our Digital still cameras and Camcorder business. 
  • You will partner with Sales, branches, distributors and various stakeholders through a planned and structured approach through multi-channel touchpoints to drive awareness, interest and demand for the categories’ products.
  • You shall gather, analyse and consolidate consumer intelligence data, consumer trends, retail intelligence data, and competitive landscape
  • Through the analysis of past sales trends, inventory and notable patterns, you will forecast and push sales through to generate sales.
  • Conduct general product training to counterparts within the region; as well as to distributors with the purpose to help them address queries for our end customers and users
  • You will design and develop internal and external marketing tools/collateral and work with various teams on implementing such materials to executive promotion activities in timely manner.
  • You will formulate marketing plans, execute and provide support in promotion activities / events/ campaigns, with the purpose of achieving sustainable growth and demand.
  • You will manage the monthly Advertising and Promotion budget and ensure effective use of funds and good return on investment.
  • You will define and set competitive product pricing, margins, tactical promotion and marketing awareness to ensure sales forecasts and targets are met.
  • Monthly reporting to the management is essential with the purpose of providing updated data on product category’s sales performance and profitability; through tracking and analysing the budget net sales, profits and inventory target achievement.  


  • Basic knowledge in Digital Imaging product category will be a plus point
  • Enjoys photography, with relevant experience in handling photography equipment
  • Minimum 1 year of working experience
  • Traveling to developing countries is essential and required
  • Good analytical mindset with the ability to identify gaps
  • Enjoys working with large set of data and numbers
  • Good knowledge in MS Office (Excel and PowerPoint)
  • Excellent presentation and communication skills

Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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